sally.hall@ac4d.com

Alumni

Sally Hall

When Sally was a small child, she hopped into the neighborhood pool and unceremoniously plummeted to the bottom. Her Uncle Ellsworth retrieved her, put her back on the pool’s edge, and after an impressive display of sputtering and eye-wiping, she coolly repeated the maneuver and reintroduced herself to the pool bottom. While Uncle Ells was enormously impressed by her unruffled courage, he was a bit disappointed in her buoyancy. He knew she would either be revealed as exemplary or meet premature extinction.

Never far from the edge, Sally has dedicated her zest for life and unrelenting curiosity to improve the world around her. Originally from North Carolina, Sally served as captain of the women’s soccer team at the University of Chicago, volunteered as an Americorps member at Nashville’s Habitat for Humanity, and helped raise millions of dollars in the fight against AIDS at GMHC, AIDS Walk New York, and AIDS Walk Los Angeles.

She is grateful to be a part of the AC4D family, where she can apply her passion for service, penchant for creativity, and tough-minded optimism to design systems, services, and products that change the face of the world and transform ideals into reality.

Recent blog posts

Bitesized: Sharing the value

Conner Drew | Elijah Parker | Sally Hall Bitesized is a mobile application that allows dietitians to remotely support clients. The app promotes more frequent interactions than the typical monthly meeting, and makes it easier to create a more accurate representation of a client’s food intake. From a high level, this is how it works:…

bitesized.

Conner Drew | Elijah Parker | Sally Hall Over the past number of months, our team has developed bitesized, a mobile app that enables dietitians to support clients remotely. Why it matters Millions of people nationwide suffer from debilitating chronic diseases such as heart disease (30 million), diabetes (27 million), and kidney disease (31 million).…

The limits of our imagination

There’s so much that stifles our imagination — namely, someone’s concept of reality, and what they deem possible within that reality. I think one of the saddest sentences is “That’s not realistic” — not necessarily the words themselves, but their impact. Certainly dreams for the future should consider limitations, but solely focusing on current constraints is…

The Dark Side of Design: Using Anxiety to Manipulate

Design reflects humanity: it’s wildly complex, and contains at one end, lofty ideals that can better society, and at the other end, dark tools that can manipulate and exploit. This is why, as designer Mike Monteiro states, “ethics can’t be a side hustle.” Despite the pull of the dollar, and the seductive nature of power, designers…

Figuring out how to promote a healthy diet, one grocery item at a time

My team and I are developing a service to help someone gradually adopt a healthier diet. First, we will find the cheapest way to buy a shopper’s grocery list, and then, we will gradually suggest healthier substitutions or additions. Testing our service To refine the idea, we will recruit shoppers to test our service over the next…

The Best of Outcomes > The Best of Intentions

Designers have great power to shape the future of humanity, and with that, as Stan Lee would say, comes great responsibility. Therefore, at AC4D, we focus on using design to make a positive social impact. But how do we know if the change we wish to inspire will have the desired effect? Or worse, how…

Product Management Part 3: Feature Brief

Over the past two quarters, the class has gone through a process of redesigning AT&T’s mobile application. This process has included: Brief research to find pain-points within the current app and to uncover what’s most important to the user when managing her mobile account. Concept modeling to understand the key functionalities of the app. Ideation…

Product Management Part 2: Product Roadmap

Over the past number of months, we’ve worked to redesign AT&T’s mobile app. This app allows customers to pay their bill, change their plan, manage their data, and upgrade their phone. Roadmap After designing the ideal flows, we worked with developers to estimate how long it would take to build each capability. Based off of…

Product Management Part 1: Development Estimation

For the past few months, we’ve worked to redesign AT&T’s mobile app. The process has included research, concepting, sketching, and wireframing, evaluation, & iteration. The next step of the process is product development — bringing the app into reality. Design vs. Product Development As designers, we are user-centered; we focus on people, their goals, and the…

myAT&T Mobile App Redesign: Evaluation

Last quarter, we went through a process of redesigning the myAT&T app. Although smartphones have become more and more important to our everyday lives, actually managing your mobile phone account has remained frustrating and confusing. The Design Process Before we started designing, we sought to understand the key purpose of the app. To do so,…

Redesigning myAT&T: Start to Finish

In AC4D’s Rapid Ideation & Creative Problem Solving class, we redesigned aspects of myAT&T — AT&T’s mobile app that allows customers to manage their account. Why this is important The cell phone has played an increasingly important role in our physical, mental, and emotional lives. However, while phones have become “smarter,” the account management experience…

Research: Food Choices & Eating Habits

My team and I have spent the past six weeks researching eating habits among individuals from a wide range of income levels and backgrounds. At the beginning of our research, we looked at access to healthy food among low-income individuals. However, after speaking to experts at the Sustainable Food Center and the Central Texas Food…

#TeamBritishTofu – A Briefing on Service Design, Round 3

In our Service Design class, we’re applying our emerging design skills to help improve the service delivery of a local business in Austin. Our collective passion for sustainable food systems drove our partnership with a company that delivers local produce directly to a customer’s doorstep. More information about the company and its service model can be found in the…

Redesigning the AT&T Mobile App: Storyboarding & Wireframes

Oh, hello! In our Rapid Ideation & Creative Problem Solving class, we’re redesigning the experience of the AT&T mobile app. It’s important to emphasize “experience” as we’re not only focusing on the screen flows but also the emotions evoked as the user interacts with the app. To get us in the right mindset, our teacher,…

Redesigning myAT&T Mobile App: First Step – Concept Maps

In AC4D’s Rapid Ideation & Creative Problem Solving class, we will redesign myAT&T — AT&T’s mobile app that allows customers to manage their account. Before redesigning the app, we must understand the primary use and “pain-points” (customer frustrations). To do so, we surveyed ~20 individuals, asking them to identify pain-points by rating the following account management…

More from Sally Hall...