sally.hall@ac4d.com

Student

Sally Hall

When Sally was a small child, she hopped into the neighborhood pool and unceremoniously plummeted to the bottom. Her Uncle Ellsworth retrieved her, put her back on the pool’s edge, and after an impressive display of sputtering and eye-wiping, she coolly repeated the maneuver and reintroduced herself to the pool bottom. While Uncle Ells was enormously impressed by her unruffled courage, he was a bit disappointed in her buoyancy. He knew she would either be revealed as exemplary or meet premature extinction.

Never far from the edge, Sally has dedicated her zest for life and unrelenting curiosity to improve the world around her. Originally from North Carolina, Sally served as captain of the women’s soccer team at the University of Chicago, volunteered as an Americorps member at Nashville’s Habitat for Humanity, and helped raise millions of dollars in the fight against AIDS at GMHC, AIDS Walk New York, and AIDS Walk Los Angeles.

She is grateful to be a part of the AC4D family, where she can apply her passion for service, penchant for creativity, and tough-minded optimism to design systems, services, and products that change the face of the world and transform ideals into reality.

Recent blog posts

Product Management Part 2: Product Roadmap

Over the past number of months, we’ve worked to redesign AT&T’s mobile app. This app allows customers to pay their bill, change their plan, manage their data, and upgrade their phone. Roadmap After designing the ideal flows, we worked with developers to estimate how long it would take to build each capability. Based off of…

Product Management Part 1: Development Estimation

For the past few months, we’ve worked to redesign AT&T’s mobile app. The process has included research, concepting, sketching, and wireframing, evaluation, & iteration. The next step of the process is product development — bringing the app into reality. Design vs. Product Development As designers, we are user-centered; we focus on people, their goals, and the…

myAT&T Mobile App Redesign: Evaluation

Last quarter, we went through a process of redesigning the myAT&T app. Although smartphones have become more and more important to our everyday lives, actually managing your mobile phone account has remained frustrating and confusing. The Design Process Before we started designing, we sought to understand the key purpose of the app. To do so,…

Redesigning myAT&T: Start to Finish

In AC4D’s Rapid Ideation & Creative Problem Solving class, we redesigned aspects of myAT&T — AT&T’s mobile app that allows customers to manage their account. Why this is important The cell phone has played an increasingly important role in our physical, mental, and emotional lives. However, while phones have become “smarter,” the account management experience…

Research: Food Choices & Eating Habits

My team and I have spent the past six weeks researching eating habits among individuals from a wide range of income levels and backgrounds. At the beginning of our research, we looked at access to healthy food among low-income individuals. However, after speaking to experts at the Sustainable Food Center and the Central Texas Food…

#TeamBritishTofu – A Briefing on Service Design, Round 3

In our Service Design class, we’re applying our emerging design skills to help improve the service delivery of a local business in Austin. Our collective passion for sustainable food systems drove our partnership with a company that delivers local produce directly to a customer’s doorstep. More information about the company and its service model can be found in the…

Redesigning the AT&T Mobile App: Storyboarding & Wireframes

Oh, hello! In our Rapid Ideation & Creative Problem Solving class, we’re redesigning the experience of the AT&T mobile app. It’s important to emphasize “experience” as we’re not only focusing on the screen flows but also the emotions evoked as the user interacts with the app. To get us in the right mindset, our teacher,…

Redesigning myAT&T Mobile App: First Step – Concept Maps

In AC4D’s Rapid Ideation & Creative Problem Solving class, we will redesign myAT&T — AT&T’s mobile app that allows customers to manage their account. Before redesigning the app, we must understand the primary use and “pain-points” (customer frustrations). To do so, we surveyed ~20 individuals, asking them to identify pain-points by rating the following account management…

Research: Food Choices & Eating Habits

We are in our second week of Research & Synthesis, for which we’re exploring the intersection of low-income communities and healthy food consumption, with the ultimate goal of improving the health of low-income individuals. To dig into the space, we spoke to several people about their relationship to food and cooking. We also interviewed a non-profit…

Service Design: Improving Services for Austinites

We have just completed week one of our Service Design class. Service Design is the creation of a dialogue between a person and a service. Over the course of this class, we will observe the breadth, depth, and inner workings of a local Austin business and find possible solutions for service breakdowns or customer “pain-points.”…

Wicked Problems & Human-Centered Design

What are Wicked Problems? Climate Change. Homelessness. Social Injustice. These are complex social problems that have no clear boundary or form. Solving one can reveal—or even create another. Each wicked problem is simultaneously unique, and deeply entangled with others. So, how do we begin to tackle a wicked problem? While wicked problems may be far too complex to find an…

Poverty & Social Entrepreneurship

For the past two weeks, the Design, Society and the Public Sector class dove into the subjects of social entrepreneurship and poverty, reading articles from Dean Spears, Christopher Le Dantec, Muhammad Yunus, Roger Martin & Sally Osberg, and C.K. Prahalad. To illustrate themes expressed in each article, I created the story of Carrie, who starts out…

Reflection on Design Research Theories

For our second assignment for Design, Society and the Public Sector, we read design research articles by Jon Kolko, Don Norman, Liz Sanders, Paul Dourish, and William Gaver. I represented each author’s point of view in the story, Moonrock Holmes and the Case of the Missing Research Skills. Through this process, I identified some shared themes within…

Short-Term Lending: Researching a “predatory” space

The Sprocket Research Team seeks to understand short-term lending (e.g. payday and title loans). By some, these loans are considered “predatory” because of their high-interest rates. In Texas, these loans can carry rates of 500 percent APR or higher. The below outlines how we approached the research, detailing our focus, methodology, research participants, and reflections.…

IDSE102 – Assignment #1 – Telling a Story

IDSE102 – Assignment #1 – Telling a Story Sally Hall For the first assignment for IDSE102 Design, Society, and the Public Sector, we were instructed to synthesize six viewpoints into one story. The viewpoints included those from Edward Bernays, John Dewey, Maurizio Vitta, Victor Margolin, Emily Pilloton, and Pan Lu Sheng. I think the most challenging aspect…

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