scott.magee@ac4d.com

Faculty

Scott Magee

Scott Magee is the Director of Strategy at Thinktiv, an innovation firm in Austin, Texas. He guides design and delivery of Thinktiv’s category-defining experiences that transform the way organizations create and deliver meaningful value.

He’s thankful for working with transformative minds in retail, finance, and consulting industries that feed his enthusiasm to create what’s next. Scott’s launched dozens of products for startups, grownups, and Fortune 50 companies where he thrives at the intersection of design, business strategy, and behavioral economics.

Scott earned a BBA in Marketing from Texas A&M University, MBA in Entrepreneurship from St. Edwards University, and graduated from the first class of Austin Center for Design.

Recent blog posts

Pocket Hotline Pitch – AC4D Q3 Recap

The impetus for Pocket Hotline lies deep within the research Chap and I conducted at the Austin Resource Center for the Homeless (ARCH). After 8+ weeks of observing, interviewing, listening and testing, we learned that there were a few breakdowns in the ARCH client service system. One particular breakdown centered around the front desk. It…

More Architects, Not Firefighters

Throughout our ongoing research, Saranyan and I observed that successful teams are architects. They make plans. They lay the groundwork and build ideas. All too often we slip into reactionary mode- too busy putting out fires to realize that short-sighted focus of “getting things done” may be the biggest distraction from actually accomplishing meaningful actions.…

Finally Done (With Scott's Final)

Below is my final presentation for IDSE 103: Rapid Prototyping.Music: “ShakeShakeShake” by White Denim http://vimeo.com/16314246

An Inquiry Into Water Usage

As a final deliverable for Lauren’s fantastically useful Design Research class, we presented findings for our self-directed projects that focused on recycling. Our team (Alex Pappas, Saranyan Vigraham & Scott Magee) chose water recycling due to the fact that it is often overlooked when thinking about recycling in the general context and it is an…

2010 Edition Design Theorists – Collect'em All!

By popular demand, here are the Design Theorist Cards I presented today in class. Feel free to use it as a learning tool or the worst party game ever. My original intent was to pair quotes with the authors, but I also liked the fact that the cards became an affinity model where I could…

Sustainable Means Wearing It In

During my recent travels to Costa Rica I noticed a incredible collective consciousness of conservation. I saw signs stating, “Be kind. Water is life.” in nearly every bathroom and kitchen. CFL bulbs were the norm, not the exception. Multiple recycle bins stood in nearly every public place for all types of sources (although tourists participated…

Excerpts from the Cranky Creative

Chris Chandler dropped in today to interrupt our regularly scheduled day of Design Theory. He shared anecdotes about his days as Senior Creative Lead of Walt Disney Online, but more importantly, he shared the importance of crafting a story. Not just a narrative, but a story. Chris mentioned how all creativity at Disney is driven…

Turn Bricks into Bucks

Considering our assignment for Research Methods covers recycling, I though this article in Wired was perfectly timed. A company called ecoATM has applied the ubiquitous Redbox/Coinstar presence of a box in every grocery store into recycling old mobile phones. I’ve noticed other retailers with mobile phone donation centers (Target, Best Buy) but this model may…

A Thousand Post-It™ Notes Died to Give Us Order

Ryan and our fearless leader Lauren Serota discuss the finer points of Affinity Diagramming as we flesh out our contextual inquiry that will focus on recycling. More pics of the class engulfed in affinity diagramming here.

Split Personality

Do you practice WYSIWYG for your virtual self on the internets? Justin posed this question to us asking whether you should split your social profiles: one for personal connections and one for professional connections. The transparency conundrum is increasingly valid and really depends on what works for you. I’ve heard of people having a so-called…

I.W.A. : Interaction with Attitude

While discussing Kees Overbeeke in class tonight, Jon asked me if every interaction needs to be exhilarating. At first I thought no… then yes… then maybe. Upon returning home, I saw my Alessi Starck Citrus Squeezer brooding in the corner of my kitchen. Waiting… Glimmering… Beckoning me to juice something…  Knowing I’ll be back… It’s…

Influencing Consumption, For Good

After the first evening of class (umm, hooray!) I left feeling a little beside myself. We discussed high level design theory and touched on the drivers of consumption from various influences. I’ve cyclically entertained a degree of self-loathing of my marketing background/application as being seedy and disingenuous. Driving consumer behavior to buy more widgets can…

Change Starts Today

My biggest takeaway today is that social change starts today. Right here. Right now. All too often I’ve heard of people having a want to donate support, but only after a personal comfort zone has been established. One could discuss Maslow’s Hierarchy of Needs to justify this behavior, but as an old professor told me,…

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