vicky.pridgen@ac4d.com

Student

Vicky Pridgen

Vicky Pridgen works on the code education and outreach team at the City of Austin, where she strives to provide effective community outreach and education so that Austin continues to be a safe and livable city. Vicky is passionate about public service and the City’s dedication to designing and building services for residents with a more human-centered approach.

Vicky graduated from Rice University where she studied linguistics, psychology, and neuroscience. After college, she served in the Peace Corps in Niger designing civic education curricula for primary school students. Since then, some of her favorite roles include managing a startup event facility in Vermont, driving communications strategy for a technology nonprofit in Madagascar, and strengthening partnerships at a startup co-working space in East Austin. Originally from chilly New Hampshire, Vicky is a graduate of Leadership Austin and currently serves on the board of the Heart of Texas Peace Corps Association.

Ever since her Peace Corps service, Vicky has been passionate about ethnography and the study of people and cultures. In each new endeavor, Vicky seeks to understand how people live their lives and what could motivate behavioral change. She’s excited to participate in the Austin Center for Design program to learn how to better design services and involve citizens and users in co-designing solutions to complex issues.

Connect with Vicky: Email | LinkedIn

 

Recent blog posts

Mental Model Match

For our latest assignment in Designing Digital Interfaces, we were tasked with merging the traditional functionalities of a banking app to offer additional capacity for financial modeling. This meant that we had to take our existing banking app designs and integrate new functionalities in a way that felt seamless and intuitive for users… and then test to see…

Bias Towards Action

Jen, Laura, and I have spent the last three months researching how impostor phenomenon impacts life trajectories and then ideating on ways to combat feelings of impostorism. We are now pushing forward a few design ideas that came out of our research to develop potential solutions within this space.  Here is a high-level overview of the design concepts…

Human-centered design meets banking app?

The past week we have been conducting “think aloud” user testing on our redesigned banking app wireframes. During this style of user testing, I quickly found that it is incredibly difficult for me to not answer questions or help the user as they proceed through the flow! Even when they muttered questions quietly to themselves, I…

Working through Wireframes

This past week in Designing Digital Interfaces, we have been learning how to design wireframes. To do this, we used a tool called Sketch and iterated upon our last assignment to create digital wireframes of our redesigned banking app. Being a relatively new user of Sketch, I got really into the experience of simulating potential screens for…

Aspiring to Model a Banking App

Aspiration dubs itself a “Financial Firm with a Purpose”. My favorite features are the ability to earn interest on my checking account balance, use any ATM in the world for free (because they don’t have any brick-and-mortars), and that I have the autonomy to decide how much I would like to pay Aspiration as their…

Lettuce Share Behavioral Insights

Two months ago, Gerald, Cristina, and I partnered up with Lettuce, a local meal delivery service that aims to create a more sustainable, hyper-local food ecosystem. We set out to learn more about how the operation of Lettuce affects a subscriber’s relationship with food. By now, we have spent countless hours analyzing our research data to unearth…

Slicing up our Lettuce research

Have you ever heard of “service slices”? We hadn’t either. Gerald, Cristina, and I have been working with Lettuce, a local meal delivery company, for the past six weeks with the goal of identifying key opportunity areas for the company. This process began with in-depth behavioral interviews with staff and customers alike and we’ve since…

Why design?

Over the past two months, many people have asked me why Austin Center for Design. As we’re now in the final week of the first quarter of the program, it feels like an appropriate time to reflect upon life events that led to my decision to attend using the context of the final set of…

Late nights with layers

When learning any new software, you can bet that you’ll experience a learning curve. Our studio assignment this week was to digitize our sketches from the previous week’s assignment. Pat offered us a number of approaches to use depending on the time, quality, and flexibility allowed for each project. This resonated with me because—if life continues at this rate—time…

Lettuce Tell You Stories from the Field

*vegetable puns intended Introduction Over the past three weeks, Gerald, Cristina, and I have been doing contextual inquiry interviews with the customers and staff of Lettuce meal delivery service. Contextual inquiry is essentially a way for researchers to get jalapeño business and observe your behavior and the context in which you interact with something. In…

Becoming comfortable with the uncomfortable

There are some things that I’m pretty comfortable with. Meeting new humans, gauging their comfort or discomfort, allaying fears and insecurities, building relationships… and yet, there are many more situations that we’ve experienced during the past three weeks that I’m far less than comfortable with. The least comfortable experience for me to date has been putting a value upon and “selling” my…

Blameless Postmortems

On the final day of my first week of AC4D, a friend introduced me to the concept of blameless postmortems. I’m sure that he wasn’t aware just how fitting and timely his article share was for me. Even after only seven days of class, I’m already certain that I will fail many, many times during the course of this program,…

Working on a problem that is meaningful

My favorite moment today was watching AC4D alum Adam Chasen try to find the words to describe why—upon graduating from AC4D a few months ago—he had opted for his current path as a social entrepreneur bringing KeyUp to life, instead of a more cushy role with a corporation. Adam chose these words: “This is a real privilege…

It’s not can we build it, but should we build it?

Even though AC4D faculty member Emiliano Villarreal was teaching us about M.V.P. when he asked the class this question, it struck a chord with me. Much of the reason that I’m so excited about this experience is that we are learning the skills to help solve wicked problems. To me, this means that we’re trying to ensure that the programs,…

Creation through ideation

Is it too soon to have already found a favorite part of this process? Today we took our field research data points, debated themes, crafted insights, and then the fun began. Ideation is, effectively, an improv-style brainstorming session where you allow yourself to say “yes, and” to every concept that comes to mind and then…

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