vicky.pridgen@ac4d.com

Student

Vicky Pridgen

Vicky Pridgen works on the code education and outreach team at the City of Austin, where she strives to provide effective community outreach and education so that Austin continues to be a safe and livable city. Vicky is passionate about public service and the City’s dedication to designing and building services for residents with a more human-centered approach.

Vicky graduated from Rice University where she studied linguistics, psychology, and neuroscience. After college, she served in the Peace Corps in Niger designing civic education curricula for primary school students. Since then, some of her favorite roles include managing a startup event facility in Vermont, driving communications strategy for a technology nonprofit in Madagascar, and strengthening partnerships at a startup co-working space in East Austin. Originally from chilly New Hampshire, Vicky is a graduate of Leadership Austin and currently serves on the board of the Heart of Texas Peace Corps Association.

Ever since her Peace Corps service, Vicky has been passionate about ethnography and the study of people and cultures. In each new endeavor, Vicky seeks to understand how people live their lives and what could motivate behavioral change. She’s excited to participate in the Austin Center for Design program to learn how to better design services and involve citizens and users in co-designing solutions to complex issues.

Connect with Vicky: Email | LinkedIn

 

Recent blog posts

Promoting Failure

Introduction: Jen, Laura and I launched ATX Fail Club to reframe failure as growth and empower more women to persist and succeed. We do this by cultivating communities in which women are encouraged to share and celebrate failure. Since our last update: We drafted a sponsorship ask email to send to local businesses explaining what ATX Fail Club is about.…

Aspiration Design Brief: The Journey to User Success

This blog post update represents the culmination of our work in Designing Digital Interfaces and Product Management. For those of you who are new to the AC4D blog, this journey began when I selected a bank and redesigned its banking app to better serve users. I conducted user testing to improve usability and integrated financial modeling into my app design. Most recently, I met with a…

Designing for Equity

Equity has been front-of-mind for me a lot lately. When Vicky is not in class, doing AC4D coursework, or sleeping, she is working for the City of Austin. I work with a small team of delightful humans tasked with providing effective code education and outreach to increase awareness of local codes and ordinances. Well, that and “other duties as assigned”,…

Creating a Product Road Map for Aspiration

In our Product Management course, we are learning methods to take a product from wireframe to market. In my last blog post, I overviewed how I met with a developer to procure an estimate of how long it would take to build out the banking app that I have been working designing on the past few months.…

Estimating fantasy to fruition

Introduction For the past two months, our cohort has been working on designing a banking app that integrates traditional banking functionality with financial forecasting features. In our Product Management course, we are learning fundamental methods to take a product from wireframe to market. The first step along this journey? Meet up with a developer to enjoy a dose of…

What have you failed at lately?

Failure is hard to admit, let alone share with others.  Jen, Laura, and I have spent the past few months understanding the impacts that impostor phenomenon has on a woman’s life trajectory. We kept hearing stories from women about how failing at something led them to give up on that path or dream entirely, and completely change course. In starting…

Mental Model Match

For our latest assignment in Designing Digital Interfaces, we were tasked with merging the traditional functionalities of a banking app to offer additional capacity for financial modeling. This meant that we had to take our existing banking app designs and integrate new functionalities in a way that felt seamless and intuitive for users… and then test to see…

Bias Towards Action

Jen, Laura, and I have spent the last three months researching how impostor phenomenon impacts life trajectories and then ideating on ways to combat feelings of impostorism. We are now pushing forward a few design ideas that came out of our research to develop potential solutions within this space.  Here is a high-level overview of the design concepts…

Human-centered design meets banking app?

The past week we have been conducting “think aloud” user testing on our redesigned banking app wireframes. During this style of user testing, I quickly found that it is incredibly difficult for me to not answer questions or help the user as they proceed through the flow! Even when they muttered questions quietly to themselves, I…

Working through Wireframes

This past week in Designing Digital Interfaces, we have been learning how to design wireframes. To do this, we used a tool called Sketch and iterated upon our last assignment to create digital wireframes of our redesigned banking app. Being a relatively new user of Sketch, I got really into the experience of simulating potential screens for…

Aspiring to Model a Banking App

Aspiration dubs itself a “Financial Firm with a Purpose”. My favorite features are the ability to earn interest on my checking account balance, use any ATM in the world for free (because they don’t have any brick-and-mortars), and that I have the autonomy to decide how much I would like to pay Aspiration as their…

Lettuce Share Behavioral Insights

Two months ago, Gerald, Cristina, and I partnered up with Lettuce, a local meal delivery service that aims to create a more sustainable, hyper-local food ecosystem. We set out to learn more about how the operation of Lettuce affects a subscriber’s relationship with food. By now, we have spent countless hours analyzing our research data to unearth…

Slicing up our Lettuce research

Have you ever heard of “service slices”? We hadn’t either. Gerald, Cristina, and I have been working with Lettuce, a local meal delivery company, for the past six weeks with the goal of identifying key opportunity areas for the company. This process began with in-depth behavioral interviews with staff and customers alike and we’ve since…

Why design?

Over the past two months, many people have asked me why Austin Center for Design. As we’re now in the final week of the first quarter of the program, it feels like an appropriate time to reflect upon life events that led to my decision to attend using the context of the final set of…

Late nights with layers

When learning any new software, you can bet that you’ll experience a learning curve. Our studio assignment this week was to digitize our sketches from the previous week’s assignment. Pat offered us a number of approaches to use depending on the time, quality, and flexibility allowed for each project. This resonated with me because—if life continues at this rate—time…

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