william.morgan@ac4d.com

Alumni

William Morgan

William is an interaction designer at bridgeable, a service design agency in Toronto. He previously worked as a designer with Myplanet, a software design agency that works with major Fortune 500 companies across telecommunications, finance, and consumer retail. His work ranges from designing way-finding systems to global-scale HR tools for managing internal leave requests.

His curiosity for how all things work started as a child when he took apart his scooter in an effort to understand the intricacies of the moving parts. William approaches design from a systemic view, thinking through all contributing pieces of a business from computer screens to company policy.

In his free time he can be found exploring new areas of the world, at a concert, making soap or beer, riding his bike, or sitting in front of a turntable at home.

William earned his Bachelors of Environmental Design in Visual Studies with a minor in communications from Texas A&M University.

Recent blog posts

Position Diagram 2: ISDE 302

Below is the 2nd iteration of Position Digram 2 for ISDE 302. The image is based on a quote from the assigned readings. Using competitive innovation, as opposed to competitive imitation, designers are able to create better products for the end user. Which in turn will result in greater buy in from the users.  

Wireframing: Iteration #5: I made a thing!

For the last iteration of wireframes, I changed up quite a bit. I added more elements to the social aspect as merged multiple screens into the social aspect. I think I made quite a bit of progress with this iteration. It’s been a lot of work to get to this point, looking back at the…

Wireframes: Version 4: Simplifying the visual and the interaction

For this iteration of files I wanted to simplify the process for the user and in changing things realized that the screen was becoming easier to manipulate. I took off a large amount of text and buttons and complied them into nicer elements that the user is directed to use. I also updated the sign…

Wireframes: Iteration #3

For the 3rd set of wireframes I worked through a lot of methods for the search system. Some of the feedback I received said that the elements seemed to float about the screen, so I made a sorted effort to make them feel more embedded into the frames. There were a few questions about how…

MindMaps and Wireframes: Putting Puzzle Pieces Together

On the second iteration of wireframes, I decided to take a few steps back. I started with a mind map of all the features of the site that my client wanted. I feel starting with this basic task helped to really work through a lot of potential issues in the beginning. Along with working my ideas out…

Traditional Systems and their roles in Design Thinking

As design becomes a more important role in our everyday life, I think it is important to reflect on why this is true. Thinking of design as a system is probably the best way to look at this in an effective way. We must realize that there is a system in place for a reason.…

How Helpful are The Hands of The Masses

After our last group of readings, I have taken the position that Ill defined problems, problems that seem to be un-solvable, will be easier to tackle when handed to the informed massive. As Pacione said, “design will have its greatest impact when it is no longer perceived to be in the hands of people who are…

Participatory Design: A 15 year olds take on Technology

My research partner Kevin and I have been researching Education, but most importantly the role that technology has been playing in education. We have found that high school has changed a lot in regards to technology, from when we were once students in the public school system. We are particularly interested in what uses technology…

Designing With Vs. Designing For

Designing With Vs. Designing For: I find that I am pretty quick to make a decision on how I view topics. While considering my position on the idea of designing with vs. designing for, I knew fairly early on that I was a big fan of designing with the client. The idea of being able…

Bernays Vs. Papanek

For our first position diagram I decided to compare the stylings of Bernays and Papanek. Bernays was pretty much the father of modern marketing. He believed in mass production and using the Mad Men Theory of Sex, Drugs and Rock and Roll to sell mass produced items to the public. Papanek however was a little…

The Power of the Pen Tool: Illustrator Design and Drawing

I have been using programs in the Creative Suite for the past 9 years. I still to this day remember learning how to use the pen tool, figuring out how create Bezier curves, and actually create vector artwork. After using the pen tool for as long as I have I forget the complexities and the…

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