an adherence to humanity scale
Many disciplines analyze and reflect on notable authors. For our theory presentation class this week, design proves to be no different…or does it?
Some organic, great ideas and systems have been sown into our planet by humans before us. Good-for-growth, non-gmo, betterment of humankind, type ideas have put some humans in a very nice, comfortable place.
In the shadow of those nice comfortable places are some dark not so nice places. Post-mortem consequences. Maybe the idea got too big too fast, perhaps it worked in one place on earth and not the other. No matter what facet of design you’re in; change is constant.
Edward Bernays or the granddaddy of propaganda falls furthest to the left as he highlights the use of public manipulation to influence idea. That’s scary. The miseducation of a group of humans intentionally runs far too many parallels to a certain modern-day scenario we have here in the United States right now…
Vitta falls just to the right of Bernays on my axis…. He’s aware that design is critical, there was a time for true innovation, whereas at the time of his writing I took away that he felt objects were a lackluster extension of self. There’s not much reflection on the process or materials, rather I heard a stress on the importance of practice, no real solutions.
Mass consumption had already well engrained itself throughout design at this point and is further reinforced in later readings from Neil Postman and Victor Papanek. This idea of making without ethics or thorough examination is of poor use. Edward Bernays writing felt the most dense however contained some of the most empathetic things I’ve read amongst the five. I found these three authors to be the most socially apt. Their ability to identify past and present, and the importance that each human carries is vital.