Iterating Off Insights For Low-Income Families

We’ve started off our Q3 Studio course full of insight re-definition and pushing provocations. These new provocations are the jumping off point and will eventually be the backbone for products we develop and possibly pitch to outside stakeholders. Through our insights we’ve been able to more clearly group together the commonalities and differences we heard throughout our interviews. Our concept maps are allowing us to infer further information from our rather diverse set of participant interviews.

One of the first concepts we began to dissect was the division of labor within the home. Ana created the below diagram highlighting the cycle of a day of one of our participants in contrast to her spouse.

It’s clear, even in our smaller data set, the stereotype of women doing the household work stands true. Women simply do more than men in the household, some of which, in addition to a full time job. There simply are not enough hours in the day or week in order to complete everything for some of these figures.

An additional concept we began to map out was access to federal assistance. Throughout our interviews we heard from single parents or couples that were reliant on a system for food or funding. These systems ultimately did more harm than good at various points in a family’s journey. We realized through examining TANF that welfare has taken on an entirely new, convoluted identity that is hard to make sense of. The below graphic highlights the rather basic yet invasive eligibility determination process a family must go through in order to receive benefits. The additional map show’s the many names of TANF across the United States, each with their own set of requirements and application processes. Confusing? I thought so too.


We’re learning more about the diverse set of hurdles non-traditional families and even traditional families encounter on a day to day basis. Whether it be from societal norms, or their desire to try and provide a better life for themselves and their kin. We’re focusing more on the motherly – woman powered side of things.

This week we fell short on developing concepts for a future product, we more so explored bigger ideas that we found interesting in our conversations throughout interviews.  Going forward we’ll be ideating about products and services that can actually provide aid to these people, not just ideas themselves. In all, it was a beneficial start to our Saturday classes.

Access to concept models: