IDSE202 Service Design

Name Quarter 1 (8 weeks) Quarter 2 (8 weeks) Quarter 3 (8 weeks) Quarter 4 (8 weeks)
Methods IDSE101
Design Research and Synthesis
IDSE201
Ethics in Design
IDSE301
Designing Systems
IDSE401
Product Management
Theory IDSE102
Design, Society and the Public Sector
IDSE202
Service Design
IDSE302
Storytelling in Design
IDSE402
Portfolio Development
Application IDSE103
Studio Foundation
IDSE203
Studio Research and Synthesis
IDSE303
Studio Ideation and Development
IDSE403
Studio Pilot Launch and Completion

About this course

This class focuses on the tools and methodologies used to design a service. Students will learn methods to evaluate, analyze, document, and design customer experiences comprised of multiple interactions that evolve over time.

Outcomes and competencies

The following outcome statements articulate the competencies, abilities, and skills a student will have as a result of completing this class. Students will...

  • Articulate and execute an end-to-end process for analyzing / crafting complex services
  • Identify and utilize the appropriate tools to capture and synthesize user data into visualizations of an existing service or problem landscape
  • Illustrate complex systems, services, and problem as tangible artifacts
  • Articulate a vision for an ideal customer journey, that considers user and business goals
  • Craft and communicate the functional and emotional attributes of the touch-points that aspire to facilitate the ideal experience

Core concepts and ideas

This class emphasizes the following main ideas, themes, and concepts:

  • Diagramming as both a philosophy and method for understanding the complexity of services and for proposing changes to these services
  • Ecosystems and Ecologies as a way of framing large, multi-faceted, and often distributed problems

Schedule

ClassDayIn ClassOut of Class

1

10/21

Modeling - Service Slices

Lecture: Developing Insights

Complete assignment 4 presentation

2

10/23

Modeling - Service Slices

Assignment 4 Due: Service Slices

Synthesize data to arrive at insights

3

10/28

Insights

Working session

Synthesize data to arrive at insights

4

10/30

Insights

Working session

Synthesize data to arrive at insights

5

11/4

Insights

Lecture: Developing Problem Statements

Synthesize data to arrive at insights

6

11/6

Insights

Working session

Synthesize data to arrive at insights

7

11/11

Insights

Lecture: Developing Narrative & Presenting Synthesized Research, Recommendations, and Design Criteria

Complete assignment 5 presentation

8

11/13

Insights

Assignment 5 Due: Insights & Problem Statements

Develop narrative

9

11/18

Insights

Lecture: Critique

Develop narrative

10

11/20

Narrative

Work Session

Develop narrative

11

11/25

Narrative

Pin-up & Critique

Develop narrative

Read Introduction to Service Design, chapter 5

12

11/27

No Class - Thanksgiving

--

Develop narrative

13

12/2

Narrative

Work Session

Develop narrative

14

12/4

Narrative

Pin-up & Critique

Develop narrative

15

12/9

Narrative

Work Session

Complete assignment 6 presentation

16

12/11

Presentation

Assignment 6 Due: Final Client-Presentable Package

Sleep