IDSE303 Studio Ideation and Development

Name Quarter 1 (8 weeks) Quarter 2 (8 weeks) Quarter 3 (8 weeks) Quarter 4 (8 weeks)
Methods IDSE101
Design Research and Synthesis
IDSE201
Ethics in Design
IDSE301
Designing Systems
IDSE401
Product Management
Theory IDSE102
Design, Society and the Public Sector
IDSE202
Service Design
IDSE302
Communications in Design
IDSE402
Portfolio Development
Application IDSE103
Studio Foundation
IDSE203
Studio Research and Synthesis
IDSE303
Studio Ideation and Development
IDSE403
Studio Pilot Launch and Completion

About this course

In this course students will use the knowledge and insights created in Q1 & Q2 to fuel continued synthesis, rapid ideation, and prototyping in order to identify a single solution concept that can be piloted in Q4.

Outcomes and competencies

The following outcome statements articulate the competencies, abilities, and skills a student will have as a result of completing this class. Students will...

  • Be able to illustrate, through prototypes, sketches, and presentation materials, a cohesive design idea for a particular large-scale social and humanitarian problem.
  • Be able to scale back that design to a small form for build-out and pilot testing
  • Be able to describe and rationalize the particular design decisions that have led to the development of the design vision and the small-form
  • Be able to effectively communicate regular progress towards clarity and definition in the midst of an ambiguous problem space.

Core concepts and ideas

This class emphasizes the following main ideas, themes, and concepts:

  • Criteria and insight definition, applied, in order to begin a comprehensive design effort
  • Rapid Ideation, applied, intended to explore multiple design solutions to a single problem, and to reframe problems from various new and interesting perspectives
  • Evaluation, applied, in order to understand how a given design solution is perceived by an intended audience
  • Development and refinement, applied, in order to continue advancing the fidelity of a design solution and understand tradeoffs of various design changes

Schedule

ClassDateThemeWeek ObjectivesAssignment / Expectations
0

Get Ready

Review these decks before the first class so we can hit the ground running.

1

Jan 11

Map the System - Clean Up & Extend Insights

  • Refine and stretch perspective and understanding from Q2 research by creating Concept Models & Semantic Zooms.
  • Solidify themes & insights that can serve as creative fodder for the rest of the Q3.
  • Concept Maps & Temporal Zooms Assignment

    Blog post

    Read: Reframing & use Reframing Worksheet

    Read: Insight Combination & use Insight Combination Worksheet

    2

    Jan 18

    Rapid Ideation - Generate 200 Ideas

  • Learn how to use reframing and insight combination methods to generate new ideas.
  • Generate 200 novel design ideas.
  • Ideation Assignment - Generate 200 ideas on Post-It notes and in a spreadsheet using reframing and insight combination.

    Blog post

    Read: Creative Downselection

    Read: Prototyping

    Read: Scenarios, Storyboards, Wireframes, Critique

    Read: Vignettes & Requirements

    Use: Storyboarding Worksheet

    Read: Theory of Change

    Read: Think Aloud Protocol

    3

    Jan 25

    Concept Development

  • Downselect to the top 5 concepts.
  • Create artifacts that communicate, the interactions, feasibility, and impact of each of your top 5 design ideas.
  • Get feedback on those ideas from 5 people.
  • Storyboards & Theory of Change Assignment – You will create artifacts that communicate each of your five concepts and then use those artifacts to solicit feedback from 5 relevant humans.

    Blog post

    Read: The Greatest Sales Deck I’ve Ever Seen

    Go Through: Startup Pitch Decks

    Read: The only 10 Slides you need in an investor pitch

    4

    Feb 1

    Concept Definition

  • Downselect from 5 to 3 ideas.
  • Create a compelling narrative for top 3 ideas.
  • Get feedback on the top 3 ideas so you can downselect to one idea.
  • Definition Deck Assignment

    Blog post

    5

    Feb 8

    Select and Refine Top Concept

  • Downselect from 3 to 1 idea.
  • Create service blueprint, prototype, and lean canvas for said idea.
  • Test prototype with 3 people.
  • Read: The Lean Canvas and create a lean canvas for your chosen concept.

    Low Fi Prototyping and create a low fi prototype of your top 5 ideas.

    6

    Feb 15

    Iterate & Refine Top Concept

  • Rapid iteration on your prototype based on feedback from at least 5 relevant humans.
  • Based on the feedback you receive update your Service Blueprint, Theory of Change, Lean Canvas, and Definition Deck.
  • Rapid Iteration - Test & Refine your prototype

    Service Blueprint Assignment

    Blog post

    7

    Feb 22

    Iterate & Refine Top Concept

  • Rapid iteration on your prototype based on feedback from at least 5 relevant humans.
  • Based on the feedback you receive update your Service Blueprint, Theory of Change, Lean Canvas, and Definition Deck.
  • Rapid Iteration - Test & Refine your prototype

    Update other key artifacts as appropriate

    NO BLOG POST THIS WEEK

    8

    Feb 29

    Inspire

    Present final definition of concept and plan for Q4

    Sleep