IDSE403 Studio: Pilot Launch and Completion

About this course

The last phase of the Interaction Design and Social Entrepreneurship Project is about moving your project into the real world. With increasing levels of fidelity, you will translate your solution into tangible design artifacts. Simultaneously, you will ship a minimum viable product into the market, learning and iterating on your solution along the way.

Outcomes and competencies

The following outcome statements articulate the competencies, abilities, and skills a student will have as a result of completing this class. Students will...

  • Design an end-to-end design solution for a particular humanitarian and social problem or opportunity.
  • Create a pitch deck that demonstrates the value, market need, user demand and investment opportunity of the project.
  • Reduce that solution to its “magic moment” and introduced a product to actual users and customers.
  • Recruit key individuals (teammates, partners, or collaborators) and resources (money, assets, others’ time) to increase the likelihood of the project sustaining itself.
  • Identify key metrics for measuring financial and impact success of the project.

Core concepts and ideas

This class emphasizes the following main ideas, themes, and concepts:

  • Communicating Vision
  • Learning through Action
  • Lenses: Designer, Product Manager, Entrepreneur


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Reflect over the last three quarters, and document the core tools, skills, and insights you’ve gained in each course.

As a team:

Review, revise (if needed), and print every major and current artifact for your product. Pin them to the walls.

On post-its, write out every belief/assumption you have about your product. Star each post-it you have data for. Circle assumptions that would, if you were wrong about them, kill your business.



Review, confirm, and commit to syllabus and outcomes

  • Review the course scope and outcomes. Now, imagine it’s May 1st, the week after your final presentation. What do you want to have created? What do you want to have achieved? What kind of impact will that have made?
  • What would it take to get there?


  • Expectations and course vision
  • Creating your learning map
  • Shifting from ideation to action

Working session

By 9am, next Saturday you should have:

  • Created and posted to the walls your entire task backlog for launching your solution, meeting the five course outcomes, and reaching your “ideal feature” one week after the final presentation.
  • Executed on your sprint, working toward answering that sprint’s question, and ready to show your work to the class.



Review Week 1 Progress & Critique Deliverables

Working Session

By 9am, Saturday you should have:

  • Executed on your sprint, working toward answering that sprint’s question, and ready to show your work to the class--tracking and quantifying your tasks along the way.
  • Chosen and track that week’s progress according to your defined progress metric/success criteria.
  • Draft/create/refine a Service Blueprint or Customer Journey Map as a tool to help you define your end-to-end solution.
  • Use your Service Blueprint/Customer Journey Map to help you make a list of artifacts you need to make to illustrate your end-to-end solution.
  • Posted to the blog your weekly progress update using the stakeholder email template.



Review Week 2 Progress & Critique Deliverables

Working Session



Mid-point Presentation

Before you mid-point presentation, you will have designed high-fidelity artifacts that tell the story of your solution in it’s ideal state to those who will help you make it a reality (see course outcomes #1 and #2). Your design artifacts should include, among other things:
  • High-Fidelity Mockups of the hero flow of any digital interactions
  • A Pitch Deck communicating the vision for the venture
  • A Customer Journey Map (if the mockups aren’t sufficient for telling the customer journey)
  • A Service Blueprint
  • Storyboards



Review Week 4 Progress & Critique Deliverables

Working Session



Review Week 5 Progress & Critique Deliverables

Working Session



Review Week 6 Progress & Critique Deliverables

Working Session



Final Presentation

Before your final presentation, you will have shipped a minimum viable product into the market in order to test it with users. Among other things, you will have:

  • A shipped (“in the hands of customers”) minimum viable product
  • Week over week data demonstrated progress along key metrics you identified.
  • Key individuals and organizations that you have recruited to collaborate as teammates or partners