Project By Sophie Kwok, Meg McLaughlin

Love Intently

Introducing Love Intently
Love Intently is an app that helps couples take the guesswork out of showing they care by giving them obtainable suggestions for everyday life.

Love Languages
Love languages are a framework used in professional couples therapy. This framework has helped millions of couples better understand their partner’s needs. Though it has been wildly successful in helping couples understand their differences, it still requires a large time commitment for couples to integrate it into their everyday life. The perception of effort leads to attrition in the program; people don’t complete the therapy because it seems too arduous or difficult.

How it Works
Love Intently makes it straightforward and easy to integrate the Love Language theory into your calendar no matter how filled it might be.

Participants register for Love Intently as a couple. They complete a simple, fun quiz to identify their love language.

Love Intently then gives couples two suggestions a day of tangible actions they can do for their partner, actions related to their particular love language. Once they select a suggestion, they can set a reminder for when they would like to be notified again.

For example, if a participant has a love language focused on physical contact, it means that they relate to their partner when the partner engages with them through touch. Their partner may receive a suggestion of a simple way to touch their partner, perhaps through a hug – and a reminder to give that hug at a certain time of day.

Couples can use the preset suggestions in Love Intently; they can also add custom suggestions for their partner. This takes away the awkwardness or pressure in having to ask for what they want. Participants can have their needs met, in a low-risk, direct manner. They can also return to their ideas and edit or delete them as needed.

Evaluating Love Intently
We conducted a user test of Love Intently with couples. We asked each couple to identify their love languages; then, every day, we texted couples two suggestions based on their partner’s love language. Participants engaged in the service; Love Intently prompted them to act 88% of the time. Brian, one of our participants, told us that Love Intently was like having a personal marriage assistant. He described that he often wants to do something nice for his wife, but he doesn’t know quite what to do. He found Love Intently’s suggestions helpful.

The Applicability of Love Intently
Couples go through transitions in their relationships. These transitions can be stressful, even when they represent positive changes. Close to 44% of couples who get married each year proactively go to premarital counseling; people are willing to put in the time and money to have a healthy relationship. Love Intently is most applicable during these moments of transitions. During a stressful period of time, we forget to be intentional in our relationships; but it’s in those moments where supporting a partner is most critical. These moments are where Love Intently shines.