laura.carroll@ac4d.com

Student

Laura Carroll

Laura is currently a Brand Content Manager where she leads brand voice, copywriting, and social media. She is attending AC4D to expand her experience with design and user research, specifically as they apply to problems for social good.

Previously, Laura led the social media team at Giant Noise, a lifestyle public relations and social media firm based in Austin, Texas. She has helped build the social and messaging strategy for brands like The Culinary Institute of America, Daily Greens, Amplify Austin, Deluxe, Pinkberry, Twang, Twin Liquors, and more.

Born in the midwest and raised in Texas, Laura graduated from the University of Texas at Dallas with a degree in Emerging Media and Communication. When she’s not working, you can find Laura outside with her dog Pearl, practicing yoga, or learning ceramics at East Side Pot Shop.

Recent blog posts

Communicating Insights and Design Principles for the UT System

This is part three in a series about communicating a project with the University of Texas system. Visit here for part one: introductory research or here for part two: the project brief. Rather than tackling an entire design project from start to finish and focusing on all aspects, we are pairing down our efforts to have one…

Refining Our Design Ideas: Vouch and the Good Folks Club

This is the fifth installment of our team’s (Allison, Laura, Michelle) project for our Studio and Ideation class. This project builds on the research we did with gig economy workers last Fall, which you can read about here and here. This week we continued to fine-tune two concepts: the Good Folks Club and Vouch. Last…

Developing a Project Brief for the UT System

To improve our communication skills as designers, we’ve been tasked to go through an entire client process from brief to deliverables. This is helpful not only for us to see the entire design process from start to finish, but it also provides us with another opportunity to externalize the value of our work and the…

Visualizing the Gig Worker Experience

One of the best ways to make sense of your data is to visualize it. Make an artifact. This week our team (Allison, Michelle, and Laura) did just that as we further synthesized interviews with gig economy workers. You can learn more about our research with on-demand gig economy workers here and here. Through visualization,…

Designing Modular Learning for UT

This week, we were given the challenge to research competency-based learning to ultimately develop viable concepts for the University of Texas as they test modular learning. Our brief suggested: “As the amount of student debt reaches extraordinary levels, and public funding diminishes, many students are questioning the value of the traditional college degree.  Many potential…

Arriving at My Ethical Framework

When we started this Ethics class, I was really thankful for the opportunity to explore not only existing ethical frameworks but also my own values. I’ve never taken space to really think about what I value as a person and how those values impact my decisions. I’m a logical reasoner and a gut-check verifier —…

Case Study: Service Design for Austin Parks Foundation

For a city with a culture so devoted to fitness and green spaces, Austin parks are surprisingly underfunded. APF attempts to bridge the gap between what park users need and what the city is able to provide through fundraising, volunteering, and events. APF’s strategic vision includes increasing awareness of their organization in the community, diversifying…

Could we give users the power to curate?

Censorship is no longer a discussion of the prohibition of content. With the massive democratization of publishing platforms, the influx of content has created a new opportunity for censorship: information overload and attention redirection. 500 hours of video are uploaded to YouTube every minute, The New York Times posts 250 pieces of content every day.…

Does a singular identity limit our potential for control?

Davos-Klosters’ (World Economic Forum) whitepaper on digital identity argues that today digital identity is fractious:  “Which leads to daily frustrations with countless usernames, forgotten passwords, ID documents and time wasted waiting to be verified and authenticated to complete a task such as gaining access to a building, boarding a plane, getting a job, etc.”  He…

Thinking About Information Avoidance

At AC4D, we’re constantly being challenged to push ourselves. In Quarter 1, we started honing our presentation skills. In Quarter 2, our Ethics in Design class challenged us to facilitate. As designers, it’s a vital skill to be able to engage team members (both fellow designers and non-designers alike) in discussions about the ethical implications…

Part Four: Arriving at Insights for Austin Parks Foundation

This is Part 4 in a series about our Service Design Project for Austin Parks Foundation. Follow our process: Part 1: Stories from the Field, Part 2: Themes, Part 3: Service Slices. Since August, our team (Kyle, Michelle, Laura) has been working with Austin Parks Foundation (APF) to help them better understand the feelings of…

Part Two: Researching The New American Dream with the Gig Economy

This is the second post in a series about our research in partnership with JUST, an Austin-based nonprofit that seeks to build resilient communities through financial inclusion. For Part One with information about AC4D, JUST, and the focus of our research, go here. Our Focus Initially, our focus was simply to look at how gig…

Financial Decision-Making Among Gig Economy Workers

For the next 8 weeks, our group (Allison, Michelle, and Laura) will be working with Austin-based nonprofit JUST to help them better understand financial decision-making among gig economy workers. Historically, barriers such as credit scores, collateral, and track record have excluded people from starting and growing a business. The JUST program is designed to unlock…

Making D: Principles of Design and Finding Designer Intuition

As we finish our first quarter at AC4D, we continue to ask fundamental questions: What is a design? What makes design unique from other domains? Can a computer design? What’s a design problem? What is design? I started this program with a semi-cogent definition of what design is and why I wanted to be a…

Part Two: Finding Themes for Austin Parks Foundation

This is Part Two in a Service Design Project for Austin Parks Foundation. For Part One: Stories from the Field, go here.  Since August, our team (Kyle, Michelle, Laura) has been working with Austin Parks Foundation to help them better understand the feelings of ownership over green spaces; specifically how those feelings of ownership can…

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